Case Studies
Case Study: Lori L. Tharps
An Accomplished Writer's Enterprising Transformation
Objective:
Among the sun and palm trees of Malaga, Spain, Lori L. Tharps aimed to shift her narrative. This accomplished writer and journalist had a vision: transitioning from ghostwriting to forging a business out of her true passion for teaching and inspiring.
Having journeyed through the realms of journalism, academia, and creative writing, Lori L. Tharps was at a juncture where she sought to pivot her well-established writing career into a source of consistent, self-directed income. Her vision: a business that wasn’t just about money but also resonated with her personal and financial aspirations.
Guided by the "I Do What I Want" framework, she aimed to craft a venture balancing personal fulfillment with profitability. This case study delves into her transformative journey and the evolution of her budding business.
About Lori:
An author, journalist, creative writing coach, speaker, and Black culture expert, Lori thrives at the intersection of race and real life. With impressive stints as a staff reporter at Vibe magazine, a correspondent for Entertainment Weekly, and an award-winning, tenured professor, Lori’s rich tapestry of experiences defines her distinctive voice in the industry. Her writing portfolio includes works for The New York Times, The Washington Post, Essence magazine, and more. She's also penned critically-acclaimed nonfiction books and a novel. Her commitment to diversity, equity, and inclusion shines through her successful DEI workshops and her blogs, where she adeptly bridges race, culture, and personal experiences.
Inspired by her year studying abroad in Salamanca, Spain, during her undergraduate years at Smith College, Lori moved with her family to southern Spain in 2021. There, she launched the Read, Write, and Create podcast and platform in 2022, crafting resources for BIPOC writers.
The “I Do What I Want” Framework:
Under Christine Job's astute mentorship, Lori adopted the "I Do What I Want" framework which included:
Holistic Business Review: Assessing Lori's extensive body of work and online presence to devise sustainable revenue channels.
Aligning Purpose with Profit: Creating a roadmap intertwining Lori’s passion for writing and teaching with entrepreneurial success.
Dream vs. Reality: Lori yearned for unhindered beach walks, plant care, writing sessions, and family moments. However, obligations often overshadowed her ideal schedule.
The Business Framework:
Digital Presence: Lori’s online world is anchored in websites like MyAmericanMeltingpot.com and MyBloodyHell.com, complemented by her active social media channels.
Monetizing Strategy: While Lori harbored myriad ideas from e-books to workshops, her true north was achieving a steady monthly income of $10,000.
Strengths & Challenges: Lori's journalistic acumen and podcasting passion shone brightly, but hurdles like tech apprehensions and business confidence often stood in her path.
Future Vision:
Short-Term: Lori envisioned a consistent content plan across 30 days.
Mid-Term: Six months down the line, she aimed for a new podcast season and doubled blog readership.
Long-Term: Lori's one-year plan included establishing her niche brand with monthly earnings of $2,500.
Outcome:
In Lori's words, “Christine Job is not just a strategist but a visionary, dedicating herself to empowering Black women. In our collaboration, she crystallized my vague business notions into actionable, profit-driven strategies. Christine's insights could potentially catapult my revenue to over $5,000. Heartfelt thanks!”
Final Thoughts:
True empowerment in entrepreneurship shines when passion translates into income. Lori's journey encapsulates this essence, signifying that with apt mentorship, one can mold experiences and skills into a prosperous and gratifying business.
Conclusion:
Lori L. Tharps' story stands as an inspiration for creatives balancing between passion and profit.
Experience the transformative potential of the 'I Do What I Want' framework with Christine. Learn more about Business Strategy services.
Case Study: Roshni Kavate
Transforming Ancestral Legacy into Sustainable Business
Objective:
Set against the backdrop of beautiful Barcelona, Roshni Kavate embarked on her entrepreneurial journey. A former palliative nurse Roshni envisioned a transition from a burnt-out care professional to a passionate artist, activist, and an established business figure in wellness. This case study chronicles the evolution from her roots of inherited trauma and grief to a beacon of wellness and sustainability.
Roshni's goal was to weave her understanding of trauma and grief into a sustainable business framework, aiming to establish a venture resonating with personal and cultural aspirations. Guided by the "I Do What I Want" business framework, the aim was to craft a venture that harmoniously combined personal fulfillment with profitability.
About Roshni Kavate:
Roshni Kavate, a Barcelona-based Grief and Loss Writer, Educator, Artist, and Reproductive Justice Activist, seamlessly combines her ancestral understanding with modern wellness solutions. Passionate about food as medicine and an agent for social change, she’s been pivotal in various initiatives in her field. Beyond her professional achievements, Roshni's dedication to BIPOC wellness is evident in her diverse offerings and initiatives.
Drawn to her own ancestral practices and the power of healing, Roshni established "Cardamom & Kavate" to reach out to a global audience.
The ”I Do What I Want” Framework:
Under Christine's mentorship, Roshni adopted the "I Do What I Want" framework which included:
Defining Brand Identity: Establishing a resonating voice and identity for the brand.
Strategic Planning: Laying out a comprehensive roadmap for the venture's future.
Dream vs. Reality: Roshni's aspiration of a healing apothecary bookshop, coupled with a diverse product line and a womb-centric garden, contrasted her initial challenges in business dynamics, networking, and brand establishment.
The Business Framework:
Digital Presence: An engaging website "Cardamom & Kavate" with holistic wellness resources.
Monetizing Strategy: Offering tailored products and services emphasizing ancestral practices for modern women.
Strengths & Challenges: While Roshni’s strength lay in her deep understanding of her niche and networking abilities, challenges encompassed bridging the gap between her vision and its business translation.
Understanding the Audience: Targeting BIPOC women aged 28-55 seeking a wellness community deeply entrenched in ancestral understanding and practices.
Future Vision:
Short-Term: Establishing a loyal community and introducing a diverse product line.
Mid-Term: Expanding her digital footprint with interactive workshops and webinars.
Long-Term: Realizing her physical space dream, emphasizing co-working, mentorship, and wellness events.
Outcome:
In Roshni's words, “She Understands Both The Practical Matter Of This Dream... Christine Is A Godsend And I Know That She Will Help So Many People Realize Their Dreams And Live Their Life In Alignment With Their Values.”
Christine's Role:
Equipped with an intricate understanding of business dynamics and personal challenges, Christine crafted a strategy that celebrated Roshni’s identity, voice, and business aspirations.
Final Thoughts:
Navigating the waters of entrepreneurship while staying true to one's ancestral roots can be challenging. Yet, with the right mentorship, understanding, and framework, the intertwining of both worlds can lead to a unique and impactful venture.
Conclusion:
Roshni Kavate's story stands as an example of BIPOC women striving to embed their ancestral legacy into modern life and entrepreneurship. With her rich experiences and clear vision, Roshni is poised to redefine wellness for generations to come.
Experience the transformative potential of the 'I Do What I Want' framework with Christine. Learn more about Business Strategy services.
Case Study: Farah Harris
Elevating Psychological Safety in the Workplace
Objective:
From the bustling avenues of Chicago, IL, Farah Harris began her transformative journey. Already an experienced Licensed Clinical Professional Counselor, Farah aspired to intertwine traditional therapeutic wisdom with a comprehensive perspective on workplace mental wellness. This case study elucidates her ascent from a mere vision to the refinement and elevation of WorkingWell Daily®.
Propelled by passion and Christine's "I Do What I Want" framework, Farah endeavored to fashion a venture that not only married personal fulfillment and profitability but also championed the significance of mental wellness in corporate realms.
About Farah Harris:
Farah Harris, blending her clinical acumen with an intrinsic understanding of workplace dynamics, stands out as a beacon of mental health advocacy. Her mission, evident in each endeavor, is the seamless integration of well-being into daily professional lives.
Drawn by the myriad challenges and the promise of the corporate landscape, Farah unveiled WorkingWell Daily® in 2021, signaling her indelible mark in the corporate wellness sector.
The “I Do What I Want” Framework:
Guided by Christine, Farah imbibed the principles of the "I Do What I Want" framework, emphasizing:
Authenticity: Advocating genuine self-expression and autonomous decision-making.
Personal Alignment: Guaranteeing every business move was a reflection of her personal ethos.
Dream vs. Reality: Farah's dream was crystalline: to sew mental wellness strategies into the fabric of corporate life. However, molding this vision to fit the intricate tapestry of the corporate world and managing her own work-life balance was her challenge.
The Business Framework:
Digital Presence: Christine worked closely with Farah to refine her messaging, fortifying the website's design and user journey to foster deeper connections with the audience.
Monetizing Strategy: Their collective vision targeted Fortune 100 and 500 companies, delivering bespoke solutions designed for all-encompassing workplace wellness.
Strengths & Challenges: Farah's unique offering of blending clinical insights with corporate needs stands as her strength. Yet, the endeavor of diversifying resources to resonate with varying corporate cultures remains a challenge.
Understanding the Audience: Christine's expertise guided Farah in sculpting clear audience personas, perfectly tailoring her offerings to corporates with an eye on holistic employee well-being, retention, and satisfaction.
Operational Excellence:
Christine assisted Farah in sourcing team members and streamlining operations, fostering a culture of efficiency. They worked hand-in-hand on leadership development, guiding Farah and her team to move in symphonic harmony.
Brand and Outreach:
Their collaboration bore fruit in various dimensions: from brand development and a potent book promotion strategy for "The Color of Emotional Intelligence" to brainstorming auxiliary products and revenue streams in tandem with the book. A savvy social media strategy, coupled with a meticulous plan for audience cultivation and engagement within her Facebook group, was established. Moreover, a blueprint was laid out to transition these engaged individuals to her email list.
Outcome:
Reflecting on her journey, Farah states, “Christine's guidance was pivotal. Through her expertise, my vision translated into tangible actions. She stood by me, not just as a guide but as a beacon, lighting the path of my mission.”
Christine's Role:
With her vast strategic arsenal, Christine formulated strategies that championed Farah's fervor, ensuring every facet of her business dream was meticulously realized.
Final Thoughts:
Marrying vision with apt strategy culminates in ground-breaking results. Farah’s trajectory stands testament to this axiom, underscoring the monumental shifts possible when passion meets purpose.
Conclusion:
Farah Harris is now not just a name but an emblem. Her experiences, unwavering vision, and the steadfast guidance of the "I Do What I Want" framework have primed her to be a trailblazer in the arena of psychological safety nationally.
Experience the transformative potential of the 'I Do What I Want' framework with Christine. Learn more about Business Strategy services.